If you have heard or read anything about SEO techniques and ways to improve the ranking of your website, the subject of keywords is almost certain to have been discussed. This is perfectly understandable given that keywords are one of the major ways by which Google’s algorithms identify a website’s relevance within a certain niche or to a particular subject.
Given the importance of keywords, a lot of has been written about them in articles, blog posts and there is also countless videos on ‘What is SEO?’ that you may have seen on YouTube or as part of an SEO training course. Unfortunately, not everything that you have been told will have been 100% accurate and some it may even have been completely wrong.
The reason is that there are several myths which circulate around the internet regarding keywords, and some of them have been repeated so often they have become part of SEO folklore. Where the problems start is when unsuspecting website owners and even an SEO company, who should know better, erroneously apply those keywords myths and instead of improving a website’s ranking, they damage it.
To help ensure that you do not make these mistakes, here are 4 of the most common SEO myths in relation to keywords.